At the end of the day, everything comes back to content.
I’ve met a lot of interesting people, gone to different places, and worked with even more impressive clients.
There have been a lot of changes in the online marketing world. Lots of new ideas, new strategies and new types of businesses.
But after everything…at the end of the day…all that really matters is content.
SEO, PPC, Social Media Marketing, Search Engine Marketing…(which are the components of online marketing)…all depend on the content that they promote. If the content promoted isn’t any good, it really won’t matter how great the marketing strategy is, since the campaign won’t be able to build momentum if you drive traffic, and yet people are unimpressed by the landing pages they see.