Teardown Experiment: Kansas Roofing Companies

What Is A Website Teardown?

A website teardown is a digital marketing term that defines the process of analyzing a website, pointing out its faults, and improving it to be more competitive in its designated niche.

What Is the Teardown Experiment?

Teardown Experiment is an exercise in website teardowns for small businesses’ websites in different industries. I created this Teardown Experiment to help small business owners understand SEO for their local business. I selected three real websites at random using Google’s Search Engine Results Page that could use some improvements to help them compete. I’m not associated with any of the websites we select.

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Noob’s Guide To Removing Malware From A WordPress Website

This guide is for website owners and digital marketing consultants who don’t know much about web development. Getting hit by a malware infection is still something that happens, and continues to happen to websites. It’s actually not as rare an occurrence as I thought it would be. This site actually got hit by malware last year, along with a few other sites on the server. I guess it may have been due to my negligence regarding my websites. (As I mentioned in my earlier post, I had been neglecting my websites, because I had to focus on my clients’ sites.)

For most people, getting hit by malware can come as a surprise. A malware infection is not something that only happens to ‘bad’ people. Malware can actually be described as a proponent of equal rights, in the sense that it treats all websites equally. Everyone’s a target. (Insert smile here.)

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This was my presentation at the SEO Shots V event, held in A Space, Makati in October 2016.

I haven’t written a new post for myself (as myself?) in years. I’ve spent the past 5 years (since I first put up my website and starting getting offers) working on client sites. Now that my team is pretty capable of handling things by themselves, I have some time on my hands, and it’s time for me to connect with the people on the interwebs again.

Anyway, the SEO Shots V event was presented by the SEO Organization of the Philippines to people who were interested in Search Engine Optimization as a field and/or as a possible career. Most of the attendees at this event were either link builders, writers, social media managers, and business owners. Read more

At The End Of The Day

At the end of the day, everything comes back to content.

I’ve met a lot of interesting people, gone to different places, and worked with even more impressive clients.

There have been a lot of changes in the online marketing world. Lots of new ideas, new strategies and new types of businesses.

But after everything…at the end of the day…all that really matters is content.

SEO, PPC, Social Media Marketing, Search Engine Marketing…(which are the components of online marketing)…all depend on the content that they promote. If the content promoted isn’t any good, it really won’t matter how great the marketing strategy is, since the campaign won’t be able to build momentum if you drive traffic, and yet people are unimpressed by the landing pages they see.

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7 Things To Know When Making An Online Writing Job Application

When making an online writing job application, these 7 things can make the difference between being considered for a position, and having your application sent to the trash bin.

I’ve been building writing teams for my clients since 2007. I’ve gone through thousands of applications, and I have noticed things applicants do that may cause issues with possible clients. I think new (and old) applicants should know these things, before they submit an application.

First things first.

REMEMBER THIS before you submit your application for an online writing job…

Not all applications are made equal.

Make sure your application will STAND OUT so the possible employer will WANT to hire you. There’s a difference between having a possible client PROCESS your application, and making a client WANT to hire you.

Let’s get to it.

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Revamping My Website

My website needs medical attention. Its health is failing and it’s time for the doctor to take a look.

As the title states. I’m revamping my website. It’s high time I fix my site, which has been the main calling card of my business since I put it up. It’s because of my website that I was able to meet a lot of cool clients, and take projects abroad.

The number of projects that I was grateful to handle, left me no time to even post something new. I’d start something, and lose my focus when something came up. I had to study new modes of business, different cultures, and I even had to get a working mastery of a foreign language. Read more

6 Steps To Practical Outsourcing

Outsourcing – What it means to you, should you do it and how you should go about it.

Outsourcing in our line of business means subcontracting services for use with our online presences.

For us online entrepreneurs, this may mean web design, web development, content management, content production, translation services, SEO services, Social Media Marketing, PPC, and the different platforms of programming.

When done correctly, it will save you a ton of money and it will free up chunks of your time.

This freed-up time can then be spent with loved ones, while you check your email for updates every now and then.

If done incorrectly, it will lead to frustration, wasted resources, and squandered time.

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Scalable Online Writing Business

Okay…you know how to write web content…you’ve got clients…now what?

What do you do now that you’re writing for your own clients, and can support yourself on writing gigs alone?

You have two choices.

  • You can either look for more clients and just continue writing. Hope that you’ll get better-paying clients and some which are more long-term.OR…
  • You can learn the tricks of the trade by schooling yourself about why you write, and where your clients get the funds to pay you to write.

Obviously, I’ve chosen the latter.

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Online Jobs

There are many online jobs available. I first ventured into online jobs as a consultant for a writing firm in 2005. I didn’t know anything about working online, but I was a quick study. I started out by writing articles myself. Then I got into editing, and eventually managed my own group of writers as an independent contractor. I’ve been booked solid since.

I learned about different trades available to people seeking online employment. There are people who design websites, write content, edit, build links for and perform Search Engine Optimization for client sites. I’m going to give you a brief summary of these different online jobs available.

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Writing Online – Content is King!

Writing online is all about content. Your article must be interesting. It should be easy to read…and it should have a point.

It doesn’t matter if you’re writing for yourself or for a client. All copy found online must be compelling. It should compel the reader to read your article to the end. This is because the average visitor has a very diminished attention span. People are used to finding content that they want and don’t bother to read anything else. People viewing your site will not ‘read’ your articles…they’ll only browse it. If what they browse through seems interesting, they’ll go back to the top and read it through.

So, what do you have to do to ensure your content is king?

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