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At The End Of The Day

The_Sunset_by_SoulKyumetai

At the end of the day, everything comes back to content.

I’ve met a lot of interesting people, gone to different places, and worked with even more impressive clients.

There have been a lot of changes in the online marketing world. Lots of new ideas, new strategies and new types of businesses.

But after everything…at the end of the day…all that really matters is content.

SEO, PPC, Social Media Marketing, Search Engine Marketing…(which are the components of online marketing)…all depend on the content that they promote. If the content promoted isn’t any good, it really won’t matter how great the marketing strategy is, since the campaign won’t be able to build momentum if you drive traffic, and yet people are unimpressed by the landing pages they see.

I’ve had a few clients who just want to throw money ($= traffic) to their website without proper consideration to their content.

“Just stuff the keywords in, maybe a 4-8% density, and make sure it’s relevant.”

I’ve heard this so many times, told my clients that this may cause problems, and they always say the same thing.

“It’s worked well for me, and I think it’s the best way to do things.”

Some of them have lost money on websites, some have made money.

I’ve also seen clients who don’t believe in SEO or PPC, and yet still manage to make a killing online.

I have clients who I haven’t spoken to in months. I just send them the content they need, and they send me payment for my work after a few minutes.

I have clients who I speak to daily, who depend on my insight regarding their content, their marketing strategy, or their business model.

Some of my clients have become friends. And some clients have become strangers.

So, because of these things I notice with my clients, and the other people I have been lucky enough to work with over the past decade of working online, I have realized two universal truths online.

1. Shit happens. But in the same light, miracles happen everyday. (Some businesses that plan and do everything by the book, sometimes fail. Some businesses, with no planning or thought, succeed overnight.)

2. The client is always right. It’s their business, and they want to build their businesses to follow their vision. So, I can make suggestions, but it’s ‘their way or the highway’. If they fail, they won’t blame you as long as you did/gave them exactly what they asked for.

So instead of complaining, I just make sure that everything that is delivered to our clients’ inbox bears our seal of approval.

The only thing me and my team can do is make sure we submit only work that we can be proud of, and something our clients won’t be ashamed to put on their website/profile/column.

I always tell my clients that their success is my success.

I mean it, and it’s true.

If I can help them succeed, I’m happy, they’re happy, and we start building a good working relationship that benefits my client, my partners, and myself.

So what’s my point for this post?

I just want to say, thank you, internet for making my life better.

Thanks to all the clients I’ve worked with.

Thank you to all the people that work with me.

I like to believe I’m a nice guy, and I want to help everyone succeed.

If you think you can do with talking to someone who is willing to take the time to help grow your online business, you can find my contact details on different places on this site, or at Ventura Consultancy.

Thanks for taking the time to read this.

 

Thanks to http://soulkyumetai.deviantart.com/ for the image.

7 Things To Know When Making An Online Writing Job Application

When making an online writing job application, these 7 things can make the difference between being considered for a position, and having your application sent to the trash bin.

I’ve been building writing teams for my clients since 2007. I’ve gone through thousands of applications, and I have noticed things applicants do that may cause issues with possible clients. I think new (and old) applicants should know these things, before they submit an application.

First things first.

REMEMBER THIS before you submit your application for an online writing job…

Not all applications are made equal.

Make sure your application will STAND OUT so the possible employer will WANT to hire you. There’s a difference between having a possible client PROCESS your application, and making a client WANT to hire you.

Let’s get to it.

Here are the 7 things you need to know when submitting an online writing job application:

  1. Cover Me! Applications with cover letters convey more to a prospect client. Most applicants just attach a resume and hope for the best. This works when the applicant is very experienced, which is seen in their lengthy and impressive resume. But if your resume isn’t as impressive as you’d want (hello, first timer?), you NEED a cover letter. Why? Because the cover letter is your chance to tell the prospect client that you’re a good fit for the position. Tell the prospect what they want to hear. Tell them that you work hard and that your work ethics are professional. Tell them you know what a deadline means, and that you are dependable. If you say these things, the prospect will WANT to give you a chance.
  2. Can You Picture It? Add a picture to your application. This is something clients won’t admit that they look for in an application. People may say that it’s not an important detail. “Employers want to see where I studied, and what my work experiences are.” This is true, but remember, APPLYING ONLINE IS DIFFERENT FROM APPLYING OFFLINE. We, as online employers, want to VERIFY the identity of the applicants as much as applicants want to verify the client. So, make sure you add a decent picture of yourself to your resume. DON’T use a stylized picture. Those cartoonized pictures are only good for your Facebook profiles, not for online writing job applications.
  3. Socially Yours. When you apply to a job nowadays, the HR department may do an online background check on you. This means that they’ll try to find you on whatever social network you’re on, and try to gauge your character by what they see on your profile. So, before you apply, spend a little time cleaning up your social media profiles. Once you fix them up, add the links on your resume. It will make you appear forthcoming and if they do check your profiles out, it may help you in getting the online writing job.
  4. You’re Canned! Don’t Don’t DON’T use copy pasted applications. Canned applications suck. Why? Because they are impersonal, and don’t connect very well. Plus, if the job posting has special instructions, like “Place ‘STAMINA RAMEN AND KESONG PUTI’ in the subject line of your application.”, your application won’t even be considered, since you don’t have an eye for detail, which is important in this line of work.
  5. The Customized is Always Right. If you use a template for your applications, make sure you at least edit it to cater to the job posting. Customize the application to the job posting. Include your skills which are relevant to the position. If it’s a medical writing job, if you’re a nurse, make sure that it’s prominently displayed. Also, remove the information that isn’t needed. There’s really no need to say that you have experience working as a bartender if you’re applying for a writing job, right?
  6. You’re Innocent? Proof it. Proof your application. It’s frustrating to see an application for a writing job when it’s full of typos and grammatical mistakes. You’d think that this was basic requirement, yet somehow, nearly 10% of all applications we’ve received are wanted by the grammar police. Make sure your application is grammatically correct, people.
  7. Sample me. Your samples are the key to earning the respect of your prospect employer. While it’s nice to show different writing types (blurbs, blog posts, press releases, website content, product descriptions…), make sure you remove samples which don’t really help. I received a sample of an applicant, which made me junk his application immediately. His sample was a porn clip description. Ewww. But wait, it gets even worse…his grammar and sentence construction was off. So, after seeing his poorly written porn clip description, I laughed while moving his application to the recycle bin. Moral of the story? Your samples are a reflection your work, so be at your best.

Keep these 7 things in mind when submitting an online writing job application. Your online job is out there, and you’re sure to get it. If you want some help, message me, I’m always looking for talented people to join our team.

Revamping My Website


Dropping in the SERPs.

My website needs medical attention. It’s health is failing and it’s time for the doctor to take a look.

As the title states. I’m revamping my website. It’s high time I came back and fixed up my site, which has been the main calling card of my business since I put it up. It’s because of my website that I was able to meet a lot of cool clients, and take projects abroad.

The number of projects that I was grateful to handle, left me no time to even post something new. I’d start something, and lose my focus when something came up. I had to study new modes of business, different cultures, and I even had to get a working mastery of a foreign language.

Because I didn’t pay attention to my site, it has since dropped in the rankings, and lost its PR.

So if ever you’re in the same position, and you see this post, you’ll know that you have someone you can ask about what’s happened to your site.

I think this is good. I haven’t been doing any work on my site, and I think it’s time to learn new things and see what’s new.

So, let’s see…

Things to do when revamping my website:

  1. Site Audit. I’ve got to check if I was hit by a Google Update, malware, or what I really think…Inactivity. (I think Google’s updates got me good.) I have to review all the factors regarding my website. I have to check everything  and to do this, I have decided to start trimming the backend of my site. Time to remove things that I don’t need anymore. Goodbye themes and plugins, which I never use. If there’s something on my site which is causing me problems, I have to find out what it is.
  2. Link Audit. I’ll also have to review all the links to and from my website. A website’s health depends on two things. The website itself, and the connections it has. These connections are called links. These links, are the words you click on that bring you to a different website. Here’s an example of one. Anyway, where these links point are also important. If the link I gave you pointed to a porn site, or a website that was identified as malicious by search engines… I would have a problem. It would be time to remove those links to protect my site. Just think of it as hanging out with a bad crowd. If you hang out with troublemakers, you get viewed by others in the same light. Guilt by association (links). Get it?
  3. Content Strategy. Remember I was talking about updates earlier? Well, I totally disregarded my content production. Resulting in 0 posts for over half a year. Revamping my website starts with great content. Now it’s time to think of content ideas, create them and schedule the uploads. I’m going to start by finishing my drafts one by one. I have stored a lot of content ideas in my draft folder, and it’s time for them to see the light of day.
  4. Conversation Marketing. It’s time for me to join the conversation. Time to reach out to the community and share my ideas. This means commenting on websites/forums/social media/Q&A sites and sharing useful information/opinions. This is all about drawing traffic back here to my site. I plan on telling people I’m revamping my website, and I want to hear their suggestions.
  5. Learn more. I never think I know everything. And for whatever new thing I learn, it just serves to show me how much more I have to learn about anything. This helps me keep updated about what’s happening in the content management world, SEO, Social Media, and everything that has to do with my business.

I’d like to say that this is what works for me. It’s not something that has to be perfectly in tune with your ideas. But this is a good enough start. I’ll refine this process as I go along.

If you have any suggestions that can help as I go about  revamping my website, please go ahead and leave a comment below.

6 Steps To Practical Outsourcing

6 Steps To Practical Outsourcing

Reach out!

Outsourcing – What it means to you, should you do it and how you should go about it.

 

Outsourcing in our line of business means subcontracting services for use with our online presences. For us online businesspersons, this covers web design, web development, content management, content production, translation services, SEO services and the different platforms of programming.

When done correctly, it will save you a ton of money and it will free up chunks of your time.

This freed-up time can then be spent with loved ones, while you check your email for updates every now and then.

If done incorrectly, it will lead to frustration, wasted resources and squandered time.

To keep things simple, I’ll be using content production as an example. It’s one of the basic services we can outsource. However, it’s very important that you do it right. In the wake of the Google Panda and Penguin updates, search engines have become more sensitive to quality content.

Okay, so let’s get to it. Let’s assume that you want to make your website better by adding useful content. You know what content you need, but you don’t have the time to devote to content production. Outsourcing is an option, but you’re not sure about it. What do you need to do to make sure that it’s a viable option for you?

You need to make sure that you will not be affected by any of the risks that outsourcing may bring.

These 6 Steps To Practical Outsourcing will make you awesome at outsourcing.:

  1. Know The Landscape. Non-native English speaking countries are cheaper. It doesn’t matter where you outsource from, as long as they have the skills to complement your business. The trend in outsourcing has taken the turn towards Asia. The outsourcing capital over the past decade has been predominantly India. India, a former colony of the United Kingdom, has many English-speaking citizens. However, over the last 5 years, the Philippines has slowly taken over the top spot in outsourcing. The Philippines is a bi-lingual country and was colonized by the U.S.A. for decades after World War II. It makes sense that their English literacy is higher than most of Asia. However, this is not a guarantee that anybody from the Philippines will be a decent English article writer. It just means that there is a HIGHER chance that you will find one from there.

    Practical Tip: You also have to figure out how you will make your payments.
    PayPal is preferred, both for you as the contractor and for the hire. So, if where the applicant is from has no way to withdraw funds from PayPal, it’s not worth your time.

  2. Check The Directories. There are many websites where you can find freelancers. Right now, we’re going to stick with using the local Craigslist sites in Asian countries. Why? Because it’s not popular with newbies in outsourcing countries. New writers are more nervous about using Craigslist in the beginning. They prefer to use more popular local job websites. The contractors who use Craigslist usually have more experience under their belt. This post covers finding writers. Linkbuilding services and web design/development use other websites to find jobs. (See Practical Tip) Program development for companies, banks and other institutions may also be commissioned, but you’ll be needing the services of a local outsourcing consultant to get the best people.

    Practical Tip: Other job websites like oDesk and Elance are also viable sources for finding contractors. This is where you’ll find other services offered. But, they charge a percentage or a service fee. We want to NOT pay any fees when searching for writers. 

  3. Get Crafty. Posting is a useful skill. When you craft your post, make it interesting. People are looking for jobs, and will probably read a ton of job offers. The thing is, you want to get them INTERESTED in your ad. Your advertisement must stand out. A catchy headline and an exciting hiring spiel is a must. Discuss what you can disclose about the project, so that applicants will have an idea of what type of writing styles you want. Add your website to the offer, tell them to look at the writing there if you have samples posted online. In any case, this will add to the traffic you get. Make sure you tell them to make a sample, and try to be specific when giving work details. In my experience, applicants submit better samples when they get detailed instructions. Other things to consider when asking them to write samples can be found here.

    Practical Tip: The best ways to entice a skilled writer is through competitive wages, or the promise of training. Check out the other job offers, and be competitive in pricing. Cheap writers are more trouble than they’re worth. 

    Here’s another tip: when you post your ads, make a word or two stand out. This gives higher conversions. People tend to LOOK AT BIG WORDS first.

  4. Screen The Applicants. Do a quick screen by adding a specific instruction in your job postings. (See Practical Tip.) Those who didn’t follow instructions and just submitted a generic application, without even reading your instructions are automatically off the list. A more thorough screening comes next, look through their samples, and be critical about reviewing them. It is better that you do this now rather than later on. Small issues have a tendency of building up. If they show promise, and you think that their work just has some style issues, send them an email requesting a revision of their work, regardless of how well they did. Explain to them how you would prefer the sample was written according to your specifications. This is to show them that you know what you are talking about. It will also keep them on their toes, and keep them from being complacent with their work.

    Practical Tip: Some advertisers ask for a specific word or phrase to be included in the subject field of the email. This way you can avoid cluttering your inbox with spammed applications. You may also opt to create a new email account, just to accept applicant emails. 

  5. Start Working. After you finish screening them, make sure that they’re ready to work. Start giving them assignments. Keep these assignments small. You have to ensure the quality of their work by first monitoring their initial submissions. Review their submissions. Make sure you go over everything. Check for grammatical mistakes and do a plagiarism check. If everything passes, then the quantity of their assignments can be raised. Keep monitoring the output every time you raise their number of assignments. You have to ensure that the quality of submissions doesn’t decrease whenever they add on more assignments to their plate. There is a limit to a writer’s daily submissions, at which point it’s time to add to your workforce. You can motivate your writers by telling them about some of your plans for expansion. Tell them that you have larger plans for your site/s and that they should do their job well, so later on, as your business grows, they can grow with you. They may eventually become an editor or content manager for your project.

    Practical Tip: Freelancers, especially new ones, are afraid of scams. Pay them right away for the first day’s assignment. A small payment of a day’s work will settle their fears of nonpayment and will allow them to focus on the task at hand. Tell them that they will receive payment as soon as their submission is accepted without the need for revisions. Further payments will follow as scheduled. A weekly payment or payment per batch is normally preferred in the beginning. Once transactions are stable, you can pay them every two weeks or monthly. 

  6. Lay Down The Law. You’ve screened them, motivated them and hired them. Make sure you give them definitive guidelines and consequences. This will make sure that you treat them fairly. They will understand that delays and quality must never be compromised. A successful business must always be efficient. Make them sign Non-Disclosure agreements and Terms of Agreement.

    Practical Tip: Confirm all your avenues of communication. You’ll need them to be online on Skype, Yahoo Messenger or Google Talk. Give them some work to do, but make it something light. Ask them for their Gmail accounts, or ask them to make one if they don’t have one already. Place their assignments in a Google Document.

These steps and tips are all you need to outsource content. There are different things to consider when outsourcing other jobs. These are simply the building blocks of practical outsourcing. Add to and refine this process to cater it to your specific business needs. Remember that trust is the key to a successful business transaction of any kind.

If you’re thinking of getting something done, ask me about it. I can give you advice, or just do the whole thing for you.

You can also check out my Outsourcing Services and Outsourcing Strategies pages for more insights on practical outsourcing.

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Direction – Scalable Online Writing Business

Direction - Scalable Online Writing Business

Okay…you know how to write web content…you’ve got clients…now what?

What do you do now that you’re writing for your own clients, and can support yourself on writing gigs alone?

You have two choices.

You can either look for more clients, and just continue writing. Hope that you’ll get better paying clients, and some which are more long-term.

OR…

You can learn the tricks of the trade by schooling yourself about why you write, and where your clients get the funds to pay you to write.

Obviously, I’ve chosen the latter.

I love to write, for clients and for myself. For the longest time, I believed that I write for myself, for the joy of writing, But as time passed, I realized that this is only my EXCUSE to stick with what I know, for this is what I’m good at. But I know, deep down…that I’d really like to make my writing reach more people, and I’d like to receive offers from prospective clients, instead of chasing them on Craigslist, Guru or Elance.

I then became curious about things. I wanted to better myself.

With this realization, I studied what I knew about things. I tried to then figure out what to do next.

These are the directions I followed when I decided to move up from simply being a web content creator.

  1. I became a manager and formed my own group of writers. I would proofread, edit and ensure the quality of my team’s output. This basically meant that I managed my staff, and made sure that all of our written products were technically and grammatically correct. This also meant that I had to make sure that everything passed through Copyscape or any client-preferred plagiarism checker. Besides these client-required duties, I also had to ensure that the writers had a steady flow of work and payouts to make them smile. The offset of this arrangement is that I took a commission off the works of the whole group.
  2. After setting up my team of writers, and making sure that everything was stable, I then decided to move forward once again. I scoured the Internet and looked for websites which offered lessons and videos. There are many free websites that you can learn this from. I studied SEO and the rhyme and reason for the keywords I encountered while writing online. (I’ll talk a little more about that in a succeeding post.)
  3. By this time, I had a treasure chest of online writing gems, a working knowledge of SEO, and a desire to have a platform for studying these. A playground where I could write for myself. Thus, this website was born.

Now, I know what my direction is, I intend to have a scalable, and not a surviving, online writing business. As of this writing, the Alexa rank of this site is 4,497,734 out of all the websites in the world. The total number of websites in the world is around 300 Million. To put it in understandable terms, Facebook is number 2 in the whole world wide web. I think I just want to shave a few numbers off my ranking, and I’ll be in a good place. Somewhere in the lower hundred thousands would be fine, for this will mean that I get seen by a lot of people.

I like writing.

I like it when people see my writing.

I like it when my writing and my experiences help people.

I really like it when prospective clients contact me for job offers.

Wouldn’t you too?

Direction – Online Jobs

There are many online jobs available. I first ventured into online jobs as a consultant for a writing firm in 2005. I didn’t know anything about working online, but I was a quick study. I started out by writing articles myself. Then I got into editing, and eventually managed my own group of writers as an independent contractor. I’ve been booked solid since.

I learned about different trades available to people seeking online employment. There are people who design websites, write content, edit, build links for and perform Search Engine Optimization for client sites. I’m going to give you a brief summary of these different online jobs available.

Let’s start with the basic jobs:

  • Writer. Content is King! With the last Google algorithm change, Content Farming and rehashed, rewritten work is out, and fresh articles with high relevance are left standing. The websites that used article spinning methods and rewritten works are being penalized by Google for their methods, and good content writers are back in demand…Well, good writers have always been in demand, this just makes them even more so. Check out my previous post if you want to ace a writing job online. But, remember this piece of advice… Writing as an online job is WORK. Don’t think of reasons to conclude otherwise. In fact, working online means you have to be even more professional, more dedicated and waaaaaaay more flexible. The client is always right, just figure out how you can deliver what they need without sacrificing too much time.
  • Editor.When you have enough experience, it’s time to hold the reins. This is actually when you can reap the rewards of what you’ve learned. Different clients prefer different writing styles, and you should be versed in all of them. Remember that when you take on this position, you are responsible for all the content that passes through your desk. If the article needs to be revised, ask for a revision from the writer. Don’t be shy about this. All content that passes through your hands is stamped with your seal of approval. Make sure it’s worthy of your standards.
  • Web Designer.Everybody has an idea of what a web designer is. These are the people who create websites by designing and developing them for publishing. This means that to be one of these guys you have to know code and other things. But, I’ll tell you something…you can skip all of that and just study WordPress. It’s one of the easiest ways to publish a website. You only need a little knowhow to get a professional looking site up. This site of mine is powered by WordPress. I’ve had a breeze putting it up, and I enjoyed the benefits of learning it this late. Everything is simpler and easier than it was before. No need to catch up by studying code. In fact, dare I say it?…WordPress is the future of web design. This is because Google loves it. It’s easy to set up, and it’s easy to optimize for high Search Engine Results.
  • Link Builder.If content is king, then Search Engine Optimization is the general which leads the wars. Good content is everywhere. But, if nobody sees it, what’s the point? It’s not going to build you a reputation or make you any money if there’s no traffic to your website. This is where search engine optimization comes in. Search optimization is about making sure your website or article is seen in the first few spots of a search. There are many jobs in SEO. Most people start out as a link builder. Either they do it for their own sites, or for others, this is where they get their feet wet. Link building is simply making links to a site. Websites normally have sections for comments. Some comment boxes allow people to leave or make links back to their preferred sites. These links help search engines see your websites. This, in turn helps your website rise in searches.

Once you have a firm grasp of these basic skills, you can move up to a better position. Here is what the future may turn out to be:

  • Content Manager. Content management is the evolution of the Writer->Editor path. Once you’ve mastered the art of web content, with your writing and editing skills, you should be ready to do content management. Content management can evolve into different things. First, you should be able to plan content. What content is beneficial to your website? What does your audience want to read? You have to conceptualize the content to be created, flesh it out, and tweak it to grab hold of more readers. Content management may also mean hiring and managing writers, creating a process to evaluate and train your staff and curating existing content. I’ll go into this in more detail later on. But you get the idea, right?
  • SEO/SEM. These stand for Search Engine Optimization/Search Engine Marketing. As I mentioned earlier, linkbuilders can become SEOs. Building links is just one aspect of optimizing a website for search engines. SEOs plan campaigns to help a website meet its targets. Now, campaigns have different objectives, either to make more sales, or to add more people to a mailing list. Whatever the site’s objectives are, an SEO must be able to optimize a website, get links that can help the campaign, and achieve the goals of the clients. We also have to make reports, research the competition, do keyword research, plan the content marketing strategy, and be able to audit a website to analyze its strengths and flaws. This is a very exciting field to be in, as all e-commerce is dependent on SEO and SEM.

That rounds up the initial listing of online jobs. Makes you think about choosing where to begin, right? But, the funny thing is this…this is actually the list of what you have to be. You have to become all of these to ensure the progress of a scalable online business. You definitely have to know how all of these jobs work together, and I’ll try to cover that in a later post.

Anyway, when all of these work together, it allows your website to reach a wider audience. In a nutshell, this goes like this…It all starts with a website. This is where you will write your killer content. This content will of course have to undergo editing, just to make sure that the grammar is correct, and that everything stated is technically accurate. Once everything is finalized, publish the content. Then it’s time to build some links telling people about the content you offer. Then it’s about planning the long-term content strategy, as well as the online marketing strategy of your site.

If you search for me, Bingo Ventura, you’ll see me after a few searches about online Bingo. In the second post I made, I mentioned that my Alexa ranking was somewhere in the 4 million range. I’ll keep working at it as I go along, and I’ll tell you about it in later posts under the SEO category. (I haven’t touched my website in years, but since Ventura Consultancy is growing, and I have excellent partners who are just doing amazing work with me, I thought it was high time I updated my site.)

I’m a student of life, internet businesses and SEO. I know some things, which I’ll share with you, but I’m also very interested in learning something new every day. If you have something to say, just add it below. If you liked what you read, please share it by clicking on the buttons below. Ask me whatever you want. I’m very much available for anything.

Writing Online – Content is King!

Writing online is all about content. Your article must be interesting. It should be easy to read…and it should have a point.

Writing Online - Content-Is-King!

Writing Online - Content-Is-King!

It doesn’t matter if you’re writing for yourself or for a client. All copy found online must be compelling. It should compel the reader to read your article to the end. This is because the average websurfer has a very diminished attention span. People are used to finding content that they want, and don’t bother to read anything else. People viewing your site will not ‘read’ your articles…they’ll only browse it. If what they browse through seems interesting, they’ll go back to the top and read it through.

 

So, what do you have to do to ensure your content is king?

Remove the fluff.

Get a grip. You’re not writing a script. Even if you have a lot to say about a subject, cut out the fluff and stick to the prime rib. The supporting elements of your writings aren’t very supporting in this online arena. Go straight to the point, or you’ll lose the readers’ attention. Try to keep most of your sentences under 10 words.

Talk to the reader.

Being formal is for reports and schoolwork. When making an article to be published online, write conversationally. Think of it as a conversation you’re having with one of your friends. Think: ‘Hey, man! I’ve got a great story for you.’

Conspiracy theory.

Why should you read my article? It’s because I KNOW SOMETHING YOU DON’T. I have a secret that you should know. For this particular article, I’m gonna tell you the secret of making sure your content is king. This should be your point. You want to tell your readers a SECRET that will BENEFIT them. Knowing these secrets will make their lives easier. Now, isn’t that something YOU would read about?

Do the research.

There’s no way around this. So…make sure that what you publish is TECHNICALLY and GRAMMATICALLY correct. What you write represents you as a person. It’s like the tone of your voice when you’re talking to someone on the phone. This is what people judge you by online. Your WORDS. Make sure that your words represent you well. Take the time to proofread your thoughts. A few minutes worth of editing, is worth its weight in gold when it comes to first impressions. If readers see a mistake the first time they visit your site, you WON’T see them again.

Stick it in!

Every article has a point. Make sure that the readers get it. Have a call to action at the end of your article. Tell the people what they need to do to make things better for them. Whether it’s how to write online articles the right way, or how to make bacon super crunchy…make sure you jab them at the end of the article. Prod them to make their lives better.

Keep learning.

School doesn’t end after classes, people. Keep improving your technique, and study new tactics as you progress. So, okay, you can write, now what? How can you make more out of your skills? This is what I’m about. Follow me, as I ask these questions, and see what else the world wide web has to offer…I have a secret for you.

5 Social Networks Which Google Plus Will Eat Up

Facebook is King when it comes to social networks. But what will it do when everything online’s big brother, The Google, wants to play? It just sits tight and waits to see what happens…

Google recently launched Google+. Looking it over, and studying its possible implications on the Social Media scene…well, let me just put it this way…Google’s going to be taking HUGE bites out of everything social, and those percentages of traffic may just add up to it leading the pack…

Here are the social networks that will be hit:

  1. Facebook. Duh. Anything new on the social media scene wants a piece of Facebook. Facebook has about 750 million registered users. Around 250 million of these users log on via their mobile phones, which is nearly 70% of the estimated 375 million people who log on every single day. Google+ happens to have a feature called Circles, which does Facebook’s social network system one better. A simple feature allows you to separate people into different ‘Circles’. It aims to mimic how we separate people in our real lives. Friends, workmates, acquaintances, family can all be bunched together. This allows us send different messages to different groups. It actually makes sense to me. Sometimes a funny thing I want to share on Facebook, CAN’T be shared. There are just some status messages, pictures and videos that I can’t share with my family or colleagues. You know what I mean, right? But upon further research, I see that Facebook kinda has these segregation features too. They’re just more complicated than I would want. Well, it’s going to be a catch up game, with the only clear winner being us online denizens. Great!
  2. Twitter. Speaking of statuses, if Twitter had no tweets, what would happen to it? Twitter also doesn’t have a segregation of followers allowed to view your status updates. Twitter processes about a billion tweets a week. But if tweeting more targeted status updates (or photos and videos) to different groups of people appeals to the users,(it does) this number will go down. Twitter’s been stealing followers from Facebook consistently. Now its got to protect its following.
  3. LinkedIn. LinkedIn has been seeing a rise in its number of users for their more productive social network. It’s the professional network for people who want to connect professionally. It’s also used to find jobs and to expand business contact bases. I always thought of Facebook and Twitter being the ‘personal’ networks, while LinkedIn was the ‘serious’ network to have. But again, with the segregation of the contacts on Google+, this niche that they hold dominance over may soon change ownership. Plus, I think that not being flooded by game apps is the definition of a ‘professional’ social network.
  4. StumbleUpon. Bookmarking on different platforms will definitely take a hit. Facebook has already taken up a large section of bookmarking traffic with their Facebook Like Button. When Google+’s Spark feature rolls out to the public, it’s going to do just that. I was looking at the Google+ profile of Felicia Day and her bookmark grabbed me. Made me think about the whole Google+ eating social media. Look at what I mean…

    Rawr!

    Right? Makes you feel like grabbing a bite somewhere? Hehe. Anyway, this is just to show you how bookmarking worked for Google+. It was from FEI to Huffington Post to Google+ to Felicia Day to Me to You. That’s Bookmarking/Social Networking.

  5. Delicious. Del.icio.us is another bookmarking website. They are seen in 9% of websites which use social widgets. This is equal to about 1.8% of ALL the websites. But I think the same problem is bound to happen here. A chunk of their website traffic is going to be eaten up by Google+.

Here’s a graph of the percentages of websites which use these social buttons:

  • Facebook  – 1,317,246 websites.
  • Twitter  – 545, 838 websites.
  • Stumble Upon – 266,415 websites.
  • Del.icio.us – 260,069 websites.
  • Google Plus One – 126,927 websites.

 

 

 

 

…Although, this isn’t Google+ in effect yet. This is just a graph of how many websites use the Google Plus One Button, something like Facebook’s Like button. (It’s the button on top that says +1.) But this should be a good estimate of how powerful Google + will be. Let me show you some of the videos Google released…

 

This is a quick look at Google+.

This is Google+’s Circles.

This is Google+’s Sparks.

Amazing, right? Too bad it’s still in beta mode. They have more features coming, but they’re still working out the kinks. But it should be out soon. In the meantime, The Big Blue Facebook monster, Twitter, LinkedIn, StumbleUpon and Delicious should think of ways to hold on to their market share. Its great that everyone’s competing to make the Internet a more promising land, After all the main beneficiaries of these changes will be us, the humble online traveler.

As Search Engine Optimization Consultants and Social Media Practitioners, we should stay ahead of the curve and be updated of the latest trends and foresee the coming changes. I’ll try to make things easy to understand. Let me do the analysis, and all you have to do is read, comment and like my posts.

I like studying trends and making assumptions about what’s going to happen next.

I also like working on these things.

If these make sense to you, Contact Me!